What is SEO
SEO means search engine optimization, that is, using search engines for our benefit is called search engine optimization. SEO is a process that we do to make the search engine understand the content of our website so that the search engine can provide relevant, valuable results based on our user’s query
The main goal of doing SEO is to rank on the first page of search engine result pages (SERPs) for the most relevant and valuable keywords for our targeted audience. So that qualified traffic comes to your site.
In conclusion we can say that SEO is a part of digital marketing and it can be applied to any website. SEO helps in improving the visibility of any website on search engines like Google, Bing, Yahoo etc. whether your website promotes a product or provides a service or shares expert knowledge on a specific topic.
Types of SEO
1. On Page SEO
2. Off Page SEO
3. Technical SEO
1. What is On Page SEO
In on page SEO we work on the elements present on the website and optimize them. On Page SEO is the most important and first step to rank any website in search engines. When we do SEO of any website, we first start with On Page SEO.
That is, whatever activities we do on the website (i.e. On The Page) to get a website on the first page of SERP is called On Page SEO.
The tasks done under On Page SEO are as follows:
1. Content Optimization
2. Optimize all URLs with target keywords.
3. Include LSI (Latent Semantic Indexing) keywords.
4. Optimize content keyword density (2–5%).
5. Prevent keyword cannibalization
6. Optimize headings, meta tags
7. Add alt text, titles, and compressed images
8. Internal and external linking with optimized anchor texts.
9. Update social media links and blog pages for SEO.
2. What is Off page SEO
Off page SEO includes activities done outside our website to improve its search engine ranking. Off page SEO strengthens the authority, reliability and trustworthiness of our website in the eyes of the search engine.
That is, the activities done outside the website (Off The Page) are called Off page SEO.
The following tasks are included under Off page SEO
1. Acquire backlinks from relevant and High Domain Websites
2. Use guest posting and collaborations to strengthen domain authority.
3. Content Marketing
4. Share blogs, videos, and announcements on all social platforms.
5. Use targeted hashtags for better visibility.
3. What is Technical SEO
In the year 2021, a very big update of Google came, which was named “The Page Experience Update”. After this update, Google started focusing on what kind of user experience, the user is getting on the website he is visiting, so Google said that we will put those websites on higher ranking which have good user experience, low load time, stable pages, and quality content. After this Update, the importance of technical SEO increased a lot.
That is, we can call Technical SEO a part of On Page SEO. Technical SEO is about improving our website to make it easier for search engines to find, understand, and store your content.
Done right, technical SEO can boost your visibility in search results.
The following tasks are included in Technical SEO.
1. Optimize sitemap.xml and sitemap.html.
2. Fine-tune robots.txt for better crawling.
3. Reduce page load time and optimize JS & CSS.
4. Add SSL certificates, canonical tags
5. Schema markup
6. Implement Open Graph tags
7. Address redirection issues (404, 301, 302).
8. Ensure W3C validation for clean code.
In conclusion, we can say that SEO is very important for ranking any website in search engines and it has 3 types, On Page SEO, Off Page SEO, Technical SEO. In On Page SEO, the elements present inside the website are optimized and in Off Page SEO, our website is promoted on other websites by going outside the website and in Technical SEO, the focus is on improving user experience which is considered a part of On Page SEO.
