What Are Facebook Ads
Facebook Ads are a digital marketing tool that helps your business reach the right people at the right time. Whenever you go to Facebook, you probably see ads that say “Sponsored.” These are Facebook ads.
As Shown in the Image Above, You Can See a Facebook Page Displaying Some Ads. When You Click on the Three Dots to the Right of the Ad, You Will See the Option “Why Am I Seeing This Ad?”. Clicking on This Will Give You Information About Why Facebook is Showing You That Particular Ad.
Ads Are Always Shown Either Based on the Advertiser’s Choices or Based on Your Activity. For Example, if You Are an Advertiser and You Want to Show Ads to People Interested in Digital Marketing, That’s Based on the Advertiser’s Choices. Similarly, if You Have Certain Interactions on Facebook That Give the Facebook Algorithm a Hint About Your Interests, Then You Will See Ads Related to Those Interests. These Are Based on Your Activity.
Requirements to Run Facebook Ads
1. Facebook Ads Account
First of All, You Need a Facebook Ads Account. Creating a Facebook Account is Completely Free; You Can Simply Go to Facebook and Create One. However, When You Run Ads on Facebook, You Need to Pay a Certain Amount of Money to Facebook, but Creating the Account Itself is Free.
2. Page to Run Ads
To Run Ads for Any Business, You Need a Facebook Page. There Are Two Things to Consider Here: A Facebook Profile and a Facebook Page. When You Create an Account on Facebook, Your Profile is Automatically Created, Which Contains Your Personal Information and Information About Your Business. You Can Create Multiple Pages From One Facebook Account. Whenever You Post Any Images, Short Videos, Etc. Related to Your Business, They Will Be Posted on Your Facebook Page.
3. Ig (Instagram Ads) Are Also Run Through Facebook
Many People Have This Confusion: If We Create a Facebook Ads Account, Do We Need a Separate Ads Manager Account to Run Instagram Ads? The Answer is No. You Can Run Instagram Ads Through Your Facebook Ads Account. Even if You Promote Your Post on Instagram, That Ad is Also Created Through Your Facebook Ads Account.
Note:- You Need to Run Your Ads by Proper Arranging Your Accounts Into Business Manager
4. You Should Run Your Ads From Facebook Ads Manager Not By Just Boosting Post
You May Have Noticed That in Your Facebook Ads Account, When You Have a Page, an Option to “Boost” the Post Appears Below the Page. This Promotion Option Requires You to Enter Some Basic Information and Payment Details, and Then Your Ad Starts Running. This is Called the “Boosting Method.” This Option is Designed for Small Business Owners; It Doesn’t Require Much Setup. However, It’s Not a Professional Way to Run Ads. You Should Create a Proper Business Manager Account, Create an Ads Account Within It, and Grant Access to Your Pages. From There, You Should Run Your Ads to Ensure Proper Management.
Proper Setup & Implementation Of Facebook Ads
1. Pixel Setup
A Pixel is a Small Piece of Javascript Code essentially a Short Script. We Embed This Code on Our Website. This Allows Us to Track Visitors to Our Website and Build an Audience on Facebook. if We Want to Show Targeted Ads to These Visitors Later, We Can Create a Remarketing Audience Using the Facebook Pixel. We Also Use the Facebook Pixel to Define Conversions.
2. Conversion Setup
We Use the Facebook Pixel to Measure Conversions. For Example, if We Want to Tell Facebook Ads That Someone Visited Our Website and Filled Out a Form, Thus Becoming a Lead, We Need to Define This Conversion Using the Facebook Pixel. Based on This, We Can Track How Many Conversions We Received, How Many Leads We Generated, and How Many Sales We Made. Therefore, Setting Up the Facebook Pixel is Essential.
3. Landing Page
When a User Clicks on Your Ad and Lands on a Specific Page of Your Website, That Page is Called the Landing Page. This Page Focuses on a Particular Product, Service, or Offer. If the Content on the Landing Page Matches What Was Shown in the Ad, the User is More Likely to Take Immediate Action. the Landing Page Also Helps You Track How Many People Who Clicked on Your Ad Actually Took Action, Such as Signing Up or Making a Purchase. Therefore, Optimizing Your Landing Page is Crucial for the Success of Your Advertising Campaigns.
4. Proper Research on Audience
In Facebook Ads, Audience Research Means Reaching the Right Target Audience for Your Products and Services. If You Conduct Proper Audience Research, the Money You Spend on Ads Won’t Be Wasted, and You’ll Get a Good Roi (Return on Investment).
First, You Need to Understand Your Business and Your Customers—who Your Product or Service is for. Use Facebook Audience Insights to Understand People’s Interests, Behaviors, and Purchasing Intent, and Then Run Your Ads Accordingly.
5. Proper Research on Competitors
To Research Your Competitors and Understand Their Ad Copy, Facebook Has an Official Tool Called “Facebook Ads Library”. You Can Access This Website, Apply Filters According to Your Preferences, and Then You Will See Ads That Match Your Criteria. This Will Give You an Idea of the Types of Ads Your Competitors Are Running.
So, in This Blog Post, We Learned What Facebook Ads Are, How They Work, What We Need to Run Facebook Ads, and How to Set Them Up. for More Digital Marketing Knowledge, Stay Connected With Us. Thanks.