What is Keyword Research
Whenever We Start SEO (Search Engine Optimization) of Any Website or Any Webpage, We Have to Go Through Many Steps. But Keyword Research is the First and Most Important Step. During the Process of Keyword Research, We Find Out Which Words (Keywords) People Are Searching Most Often to Get Information About a Particular Subject, Product or Service.
In More Simple and Easy Words, Keyword Research is a Process in Which We Find Such Search Terms for Our Content, Blog, or Website Which Our Target Audience Types on Google and Other Search Engines.
Why Keyword Research is Important
Keyword Research is Important Because It is the First Step of SEO (Search Engine Optimization) and the Keyword Research Process is the Base of Our Entire Digital Marketing Strategy. In This, We Find Out Which Words Our Target Audience Types in Google or Other Search Engines to Search for Our Content. Therefore, We Have to Understand the Language of Our Target Audience by Choosing the Right Keywords and Prepare Our Content in the Same Language.
1. Reaches the Right Audience
If We Choose the Right Keywords and Use Those Keywords in Our Content and Content Headings, Then Our Content Reaches All Those People Who Are Actually Looking for Our Product, Service, and Information.
2. Improves Search Engine Ranking
Those Who Are Related to Digital Marketing or SEO (Search Engine Optimization) Should Know That Google and Other Search Engines Give Priority to Those Websites Whose Content is Unique and Fresh and Which is Related to the User’s Search Intent, Here “User’s Search Intent” Means What is the Intention of the User to Read the Content That He is Reading, What Information Does the User Actually Want From That Content. And the User’s Search Intent is Known Only Through Keyword Research. The Most Important Thing is That Using the Right Keywords Also Increases Our Ranking in Search Engines. Therefore, Keyword Research is Important in SEO.
3. Drives Organic Traffic
The Audience Traffic That Comes to Our Website is of Two Types
Organic Traffic
Inorganic Traffic
When We Do Proper Keyword Research and Do Good SEO of Our Website, Then We Can Get Free and Continuous Traffic on Our Website. Which We Call Organic Traffic. And This Traffic Remains on Our Website for a Long Time.
But the Audience Traffic That We Get by Running Paid Ads is Known as Inorganic Traffic, Which is for a Limited Time Period.
4. Helps Understand Competition
Keyword Research and Keyword Analysis Helps Us to Know on Which Keywords Our Competitors Are Rank. And How Can We Write Better Content Than Them.
5. Boosts Conversions and Sales
When We Do Proper Keyword Research and Use Those Keywords in Our Content, Our Unique and Fresh Content Reaches the Right People, Then the Leads That Get Converted Into Our Subscribers and Sales of Our Products or Services Are More Likely to Happen.
Although There Are Many Tools for Keyword Research, but Today in This Particular Blog We Will Talk About 2 Major Keyword Research Tools. That is
1. Semrush
2. Ubersuggest
How to Do Keyword Research in Semrush
Introduction
Semrush Tool is a Tool Which is Considered One of the Best Tools in the Field of SEO. And This Tool is Also the Oldest. So Let Us Tell You How You Can Research Semrush Tool With the Free Version.
Step:- 1 Open Semrush in Google
To Go to the Dashboard of Semrush Tool, Type Semrush.com in the Google Search Bar or You Can Simply Type Semrush, This is the First Site You Will Find. You Have to Click on It. After Clicking, You Will See an Interface Like This
Step:- 2 Login or Signup in Semrush
After This, You Will See the Option of Login and Signup on the Top Right Side, So Now We Have to Click on Signup and Create Our Account. (if You Already Have an Account, Then You Have to Click on Login.) and Enter Your E-mail and Password. After That Click on Create Account.
After Clicking on Create Account, You Will Be Asked for a 6 Digit Verification Code, This 6 Digit Code Comes on the E-mail With Which You Created the Account, You Will Paste It Here
When We Enter the Code That Came to Our Mail and Proceed Further, We Will See Two Versions, Pro and Guru Versions. Both Versions Have a Free Trial of 7 Days. So if You Want and if You Have a Debit or Credit Card, You Can Use It. And You Can Remove It After 7 Days. For Now, We Will Click on Skip Trial and Proceed Further. And You Will See an Interface Something Like This.
Step:- 3 Click on “Keyword Overview” Option and Enter Seed Keyword
After Reaching the Dashboard of Semrush Tool, We Will See the Option of “Keyword Overview” Inside the SEO Tool on the Left Side. We Have to Click on It. When We Click on the “Keyword Overview” Option, a Box Will Open in Front of Us and We Have to Enter Our Seed Keyword in It. And After Selecting Our Country, We Have to Click on Search Button.
After Clicking on the Search Button, We Start Seeing the Complete Overview of the Seed Keyword That We Had Entered. And the Interface Looks Something Like This.
Volume
Here You Will See a Volume Option. This Volume Option Shows How Many Times This Keyword is Searched on an Average in a Month in the Country (India) We Selected While Entering the Seed Keyword.
Global Volume
Here Global Volume Means How Many Times a Particular Keyword is Searched on an Average in a Month Across the World. And Here We Can See This Data Country Wise as Well.
Keyword Difficulty
Keyword Difficulty Tells Us How Easy or How Difficult It is for Us to Rank on a Particular Keyword. We Know Keyword Difficulty as Competition or SEO Difficulty. The Lower the Keyword Difficulty, the Easier It Will Be to Rank on That Keyword and the Higher the Keyword Difficulty, the More Difficult It Will Be to Rank on That Keyword.
Intent
The Best Thing About Semrush Tool is That It Lets Us Know the Intent of Any Particular Keyword.
Keyword Ideas
On Scrolling Down a Little, We Will See the Option of Keyword Ideas in Which We Will See Many Keywords Related to Our Seed Keyword Under Keyword Variations and We Can See All the Keywords by Clicking on View All Below.
Serp Analysis
Here When We Scroll Down a Little More, We Will See the Option of Serp Analysis. Here We Get to Know How Many Websites Are Ranking for a Particular Keyword. And Here We Also Get to Know Which Website is Ranking First on a Keyword and Which Website is Ranking Second, We Get Data Serial Wise Like This.
Step:- 4 Click on View All Keywords and Export Keyword Sheet
When We Click on the View All Keywords Option of Keyword Variations, We See the List of Keywords. You Can Download This Sheet by Clicking on the Export Button in the Top Right Side.
You Must Have Noticed Here That There Are Thousands of Keywords in This List but You Are Seeing Only Some Keywords. If We Want to See All the Keywords Then We Will Have to Take the Paid Version of Semrush. So if Your Requirement is Not Much Then You Can Also Manage With the Free Version Otherwise You Will Have to Take the Paid Version.
How to do Keyword Research in Ubersuggest
Introduction
Ubersuggest Tool is One of the Best Tools Using Which We Can Do Keyword Research and Many SEO Related Activities. There Are Many Keyword Research Tools in the Market but Ubersuggest is the Cheapest and Most Reliable Tool Which Gives Us Accurate Results.
Step:- 1 Open Ubersuggest in Google
To Open the Ubersuggest Tool, Simply Type Ubersuggest in Google’s Search Bar or You Can Also Go to Neilpatel and Type Ubersuggest and the Ubersuggest Tool Will Open. After Opening, You Will See an Interface Like This.
Step:- 2 Signin or Signup in Ubersuggest
After Opening Ubersuggest, We Have to Click on Create Account (if You Already Have an Account Then Click on Sign in), After That You Have to Enter Your Email and Password and Click on Register, Then We Will Reach the Dashboard of Ubersuggest.
Step:- 3 Click on “Keyword Ideas” Option and Enter Seed Keyword
When We Reach the Dashboard of Ubersuggest, We Will See the Option of Keyword Ideas Under Keyword Research on the Left Side. We Have to Click on It. After Clicking on the Keyword Ideas Option, You Will See the Option of Discover New Keywords. In This, You Have to Put Your Seed Keyword (in This We Can Put 3 Keywords at a Time). And Click on the Search Button.
Volume
We Have Already Discussed About Volume in the Blog. In This Option, You Can Apply Filters as to How Much Volume Keywords You Need.
Intent
Inside Intent, You Can Choose What Type of Keywords You Want, I.e. Whether You Want Informational Keywords or Navigational or Transactional or Commercial Keywords, You Can Select Keywords as Per the Theme of Your Website and Apply Filters.
SEO Diffculty
We Have Already Discussed SEO Difficulty Above in This Blog. Here We Can Apply Filters Whether We Need Keywords With Hard Competition or Easy Competition or Medium Competition.
Step:- 4 Click on Export Button and Download Keywords
After Analyzing All the Keywords and Applying All the Filters, We Can Download All the Keywords in .csv Format by Clicking on the Export Button Shown Above.
Thanks for reading the blog carefully and giving your time. We will discuss more about different keyword research tools in the upcoming blogs. Thank you