How to Use Google Keyword Planner for SEO: Complete Tutorial

Table of Contents

Introduction

You Must Have Heard the Name of Google Ad word. Many People Think That Google Ad word is Only for Ppc and Paid Ads, but We Can Use Google Ad word Keyword Planner for Free SEO Keyword Research.

What is Keyword Planner

When We Talk About Keyword Analysis. If We Have to Choose Which Keyword to Use, Which Keyword Has More Volume, Which Has Less Competition, We Have to Check All These Parameters, Then in That Case We Do Not Have to Use Google Adword Keyword Planner, but as We Have Told in Other Blogs That the First Step of Keyword Research is to Remove Others and Find Out What Keywords Can Be Related to Your Topic, So in This Case We Can Take the Help of Google Keyword Planner.

See, the Most Important Thing is That This Tool is of Google Itself, So Google Knows Better Which Keywords Are There With How Much Volume, So We Can Use Google Adwords Keyword Planner to Find Lsi Keywords of Our Keywords and to Find Other Related Keywords and to Do a Research.

But Later We May Need a Paid Tool to Analyze Keywords.

Step #1:- Open Google Keyword Planner & Login

Type Google Keyword Planner in Google’s Search Bar or You Can Directly Type Ads.google.com. And Click on Get Started, if You Already Have an Account Then Click on Sign in.

We Have to Open Google Ads in Incognito, Click on Create Account, in This Your General Email, Phone Number Etc. Will Be Asked and You Will Login Into It, After Creating the Account or After Login You Will See Some Such Interface.

Dashboard Page of Google Ad Word After Login

As We Told Earlier That if We Want to Use Keyword Planner Then We Will Click on the Tools and Settings Option, After This We Will See the Planning Option, on Clicking on This We Will See Keyword Planner and We Will Click on It.

Select Keyword Planner Tool in Google Ad Word

After This You Will See Two Different Tools of Keyword Planner.

1. Discover New Keywords

2. Get Search Volume and Forecast

Select Your tool Get search volume and performance OR new keyword research.

Step #2 :- Choose Your Tool

1. Get Search Volume and Forecast

This Tool is for Those People Who Have Extracted Their Keywords or Who Already Have a List of Some Keywords and Want to Know What is Their Search Volume and What is Their Cost Per Click (CPC) and How is Their Performance.

Get Search Volume and Performance of Keywords

2. Discover New Keywords

After Clicking on Discover New Keywords, We Will Put Our Seed Keyword, Seed Keyword Means a Main Keyword Which is Related to Our Particular Project and Website

Pro Tip

If You Want to Put Multiple Keywords and Also Want to Analyze Other Keywords, Then After Putting One Keyword, You Can Also Add Another Keyword by Giving Comma, Enter or Space.

Add Multiple Keywords for Keyword Research

Step #3 :- Filter and Sort the Results

Select Your Location

As You Can See Above, Here a Filter is Automatically Applied That is “Exclude Adult Ideas”. Apart From This, You Will See That There is a Location Option Here, Let’s Try to Understand This, Suppose We Do the Business of Website Development Training and Our Office is in India, Then Simply Our Seed Keyword Becomes “Website Development Training in India”, Now Understand That It is Not Necessary That a Person Searches the Keyword “Website Development Training in India” Only While Staying in India, It Can Also Happen That a Person is Sitting in the Us and Searches This Keyword, Then We Do Not Have to Keep the Location Option as India, Rather We Will Make It All Locations.

Select Your Keyword's Targeted Country — Select Your Keyword’s Targeted Country

Select Your Data Time Period

When We Enter a Seed Keyword and Click on Get Result, Here You Will Be Shown Data of One Year by Default, if You Want You Can Make It Last Month Also, Then You Will See the Report of Keywords According to That I.e. According to This You Will See Volume and Competition According to That, So You Should Make It Average Monthly Searches on Yearly Basis Which is by Default.

Average Monthly Searches

Average Monthly Searches Means Volume I.e. How Many People Search This Keyword in a Month.

Competition

Competition Means How Many People Have Created Their Content on a Particular Keyword or How Many Such Web Pages Are There on Which Our Particular Keyword is Lying, How Many Such Web Pages Are There Which Are Ranking on This Particular Keyword of Ours.

Keywords Which Have Low Competition Means Very Few People Have Created Content on It and We Can Rank Very Soon on Such Keywords Whose Competition is Medium Means That It May Take Some Time for Us to Rank on This Particular Keyword and Keywords on Which Competition is High Means That Many People Have Created Content on Those Keywords and It May Take a Lot of Time to Rank on Such Keywords.

Understand Avg. Monthly Search and Competition of Your Keywords

Step #4:- Finalize of Your Keywords

After Analyzing the Filters and Options Mentioned Above, We Can Finalize Our Keywords. Suppose if We Have a New Website and Are Doing Keyword Research for It and We Want to Bring It to Ranking, Then We Do Not Need Those Keywords on Which the Competition is Very High, So We Can Apply the Filter of Low and Medium Competition, Now the Keywords That We Will See Will Be of Low and Medium Competition. We Can Download the Entire File in Csv and Google Sheet by Using the Download Button Given on the Right Side.

Thanks for reading the blog carefully and giving your time. We will discuss more about different – different keyword research tools in the upcoming blogs. Thanks