What Are Digital Marketing
Definition
“Digital Marketing is Promotion of Products or Service Using Digital Channels Reaching Target Audience Through Social Media, Search Engines, Mobile Devies and Other Digital Technologies.”
Earlier, to Promote a Product or Service, We Used to Put Up Big Billboards or Hoardings in Any Public Place, So That People Would See Them While Passing by, Which Would Promote Our Product or Service.
In Simple Words Promotion is Done Only Where There is Crowd and You Must Also Know That in Today’s Time, Maximum Crowd is Found on Social Media, on the Internet. So, Today We Can Tell the Audience Which is on Social Media, on the Internet, About Our Products and Services Through Social Media Channels, Facebook Ads and Google Ads Etc. See, Understand Digital Marketing is Not Too Much Different, the Basic Fundamentals of Marketing Are Used in This Also, the Only Difference is That Today We Are Doing Marketing Through Digital Mediums Like Social Media, Search Engines, Mobile Devices and Other Digital Technologies.
Benefits / Importance of Digital Marketing
1. Cost Effective
Digital Marketing is Considered to Be Very Cost Effective. This Does Not Mean That It Does Not Cost Anything. It Means That Digital Marketing is Much Cheaper Than Traditional Marketing. If We Talk About Traditional Marketing, It Includes Tv, Radio, Hoardings or Newspaper Advertisements Etc. And a Lot of Money is Spent on Them, Whereas if We Talk About Digital Marketing, Under This, Small Businesses Can Also Run Advertisements With Services Like Google Ads, Facebook Ads or Instagram Ads in a Budget of a Few Thousand Rupees. And in Traditional Marketing, the Same Advertisement Can Cost Us Lakhs of Rupees.
2. Targeted Audience
If We Put Up a Hoarding at a Crossroad Today, We Cannot Find Out How Many People Have Seen It, How Many Boys Have Seen It, How Many Girls Have Seen It, Whether It is Targeting Our Audience or Not. We Cannot Find Out Any of These. But When We (Digital Marketing) Do Marketing Through Google Ads and Facebook Ads, Through SEO, Then We Get Complete Reports of Our Ads Like How Many People Saw the Ad, How Many People Clicked, From Which Location It Was Seen, People of Which Gender Are Seeing It, Who Are Visiting the Website, What Are They Doing After Coming to the Website, How Long Are They Staying on the Website, Etc. We Get Reports of These and From This We Can Do Complete Analysis.
In Digital Marketing, We Can Target Our Audience on the Basis of Their Interest and on the Basis of Their Behaviour. In Facebook Ads, We Can Specifically Target the Audience on the Basis of Demographics. In Google Ads, We Can Target Our Audience in Such a Way That What Are People Searching on Google.
3. Measurable Results
The Biggest Feature of Digital Marketing is That It Gives Measurable Results. This Means That You Can Easily Know How Much Impact the Money Invested in Your Marketing is Actually Having, I.e. You Can See How Many People Saw Your Ad (Impressions) and How Many People Clicked on It and Out of Them How Many People Are Becoming Your Customers.
With Tools Like Google Analytics, We Can Know How Long People Stayed on Your Website, Which Page They Viewed and From Where They Exited, This Lets You Know Where to Improve. In Digital Marketing, You Can Accurately Measure How Many Sales (or Leads) You Got Per ₹1000 Spent. Whereas This Thing is Almost Impossible in Traditional Marketing.
4. Global Reach
Global Reach Means That We Can Reach Our Business or Brand Not Only to Our City or Country but to the Whole World Through Digital Marketing Whereas Traditional Marketing Like Hoardings, Newspapers or Tv Advertisements Are Limited to Local or National Level Only but With the Help of Digital Marketing You Can Show Your Advertisement in Any Country.
Earlier It Was Very Expensive to Promote Your Business or Brand Abroad, but With the Help of Digital Marketing You Can Reach International Customers With the Help of Facebook/google Ads, SEO, Smm Etc. In Just a Few Thousand Rupees.
In Simple Words, Digital Marketing Takes Your Business From Local to International Level That Too at Low Cost and With Accurate Targeting.
5. Personalization
Under Personalization, the Customer is Shown Only What He Wants. This Saves the Customer’s Time and Increases His Trust in the Brand. For Example, if a Customer is Looking for Shoes, He Can Be Shown Ads or Offers of the Same Category. This Makes the Customer Feel That the Brand or Company Understands His Choice. Sending Emails to the Customer by Name and Suggesting New Products Based on His Previous Purchases. This Gives the Customer Special Treatment and Makes Him Feel More Connected to the Company or Brand.
In Simple Words, Personalization Means Delivering the Right Message to the Right Customer at the Right Time. This is the Reason Why Personalization in Digital Marketing Gives More Profit to the Business at Less Cost.
6. Increased Engagement
When We Use Traditional Marketing, Our Customers Just See Our Advertisement, but Are Unable to Respond, but in Digital Marketing, Customers Can Connect With You Directly by Commenting, Liking, Sharing or Messaging Our Posts or Advertisements. When People Interact With Your Posts or Advertisements, Their Trust and Loyalty for Your Brand Increases.
Fresh, Engaging, and Unique Content (Like Videos, Memes, Shorts, Reels) Gets Shared a Lot and Reaches Our Audience Very Fast. This Further Increases the Reputation of Your Brand or Company. People’s Feedback (Reviews, Polls, Comments) Lets Us Know What Our Customers Like and What We Need to Improve. Along With This, You Can See From Time to Time How Many People Are Engaging With Which Post or Campaign and Can Make Your Strategy Accordingly.
So Increased Engagement Means That Digital Marketing Helps in Building a Strong Relationship With Your Customers, Which Makes Them Connect With Your Brand Again and Again, Which Strengthens the Trust of People in Your Brand and They Remain Your Customers for a Long Time.
Future Trends in Digital Marketing
1. Digital Marketing With AI
In the Coming Times, Many Such Tools Are Going to Come Which Will Work on Artificial Intelligence (Ai) and Machine Learning Which Will Enrich Our Digital Marketing Efforts Even More and It is Also Absolutely True That as Artificial Intelligence (Ai) Gets Involved in Digital Marketing, the Competition Will Also Increase and the Competition Will Increase for Both Us and Our Competitors.
Suppose You Are a Business Owner and You Are Also Doing Digital Marketing but You Are Not Using the Potential of Ai in a Very Good Way and at the Same Time, if One of Your Competitors is Using Ai in a Very Good Way in His Digital Marketing, Then He Will Grow More Than You in a Very Short Time, So It is Very Important to Update Yourself With Time.
2. Voice Search Optimization
Here Voice Search Optimization Means Making Your Content Voice Friendly, as You All Might Know That Nowadays Such Tools Have Come in Which We Can Search Anything With Our Voice Like Alexa, Siri, Google Assistant, and Gemini. With the Increasing Use of All These Ai Assistants, the Scope of Voice Search Marketing is Increasing, So Brands and Companies Have to Make Their Content Voice Friendly So That People Can Easily Find Them by Asking Questions Like “Hey Google, Best Digital Marketing Services Near Me”.
3. Chatbots
Chatbots Will Be Very Popular in the Coming Times. Chatbots Will Tirelessly Answer and Serve Customer Questions 24 Hours a Day, 7 Days a Week and Day and Night. And Will Give Custom Recommendations Based on the User’s Past Behavior and Preferences.
The Best Part is That Chatbots Will Solve the Problems of Customers by Talking to Them in Their Local Language and Reach a Larger Audience. In the Coming Times, Chatbots Will Become an Important Part of Digital Marketing and Improve Both Customer Experience and Conversions.
4. Influencer Marketing
Influencer Marketing Means Promoting Your Brand or Product With the Help of a Person (Influencer) Who Has a Huge Fan-following and Credibility on Social Media or Any Other Platform. In Simple Words, When a Company, Instead of Doing Its Advertisement Directly, Gets It Done by Someone Whom People Like and Follow, Then It is Called Influencer Marketing.
In Today’s Time, Influencer Marketing Has Become Very Popular. Nowadays No Brand or Company Hires Big Stars for Marketing Because Their Fees Are in Lakhs, Whereas Our Work is Done by Influencers in a Few Thousand Rupees and Influencers Easily Deliver Your Products and Services to Their Customers Through Social Media.
5. Augmented Reality (AR) And Virtual Reality (VR)
Augmented Reality Means Adding Digital Elements to the Real World. That is, You Can See Virtual (Imaginary) Things in the World Around You Through a Mobile Camera or a Mobile App.
Virtual Reality Means Entering a Completely Fake (Virtual) Digital World, Which Can Be Experienced With a Headset or VR Device.
Many Brands Are Now Using Vr to Provide Completely Immersive Shopping Experiences to Customers, Such as Customers Can Visit Virtual Stores From Home and View, Test and Purchase Products, Etc. And Your Brand Can Be Presented Interactively Through Ar Filters on Platforms Like Instagram, Snapchat. Users Can Try Products Through Filters on Their Mobile. In the Present Time, With the Advent of 5g Networks, Ar Experiences Are Becoming Smooth and Fast, Making Immersive Marketing Extremely Comfortable and Effective Even on Mobile.
6. Interactive Content
Here Interactive Content Means Content in Which Users Not Only Read or Watch the Content but Can Also Actively Participate in It. That is, They Click, Respond, Scroll or Engage With the Content in Some Way. In the Future, It Will Not Be Enough for Brands and Companies to Just Show Content, but They Will Also Have to Involve the Customer. This is Why Interactive Content is Becoming the Biggest Trend in Digital Marketing.
Nowadays People Do Not Want to Just Read or Watch Content, They Want to Have an Interactive Experience in It. Nowadays Things Like Quizzes, Polls, Interactive Videos or 360° Images Keep People Engaged With the Content for a Long Time. We Can Collect Data From Users Through Interactive Content Such as Their Likes-dislikes, Behavior, Needs Etc. This Will Make It Easier to Send Them Personalized Offers and Recommendations in the Future. With the Help of Interactive Content, We Can Do Better Lead Generation and Can Also Make Our Content Viral on Social Media.
Components of Digital Marketing
Digital Marketing is Made Up of Many Interconnected Components That All Work Together to Help Businesses Build an Online Presence, Attract Audiences, and Increase Conversions. The Main Components of Digital Marketing Are as Follows:
1. Search Engine Optimization (SEO)
When We Search Any Keyword on Google, We See Google’s Search Engine Result Page (Serp) Which Contains a List of Websites. It is Very Rare That a User Visits the Second, Third or Fourth Page. Usually a User Clicks on the Website That Appears on the First Page. So How Our Website Ranks on the First Page of Serp Depends on How Good the SEO of That Website is. Under SEO Activities, an Attempt is Made to Rank Your Website on the Serp (Search Engine Result Page) on Some Specific Queries or Keywords.
2. Google Ads And Facebook Ads
Google Ads: – You Must Have Noticed That When We Search Any Query in Google, We See Sponsored Ads and Sometimes When We Are Reading Some Blogs on Google, We See Some Ads in the Form of Images. These Are Called Google Ads and We Also Know Them as Search Ads.
Facebook Ads:- When We Are Browsing Our Facebook Page, We See Some Images and Videos With “Sponsored” Text Written on Them. We Call Them Facebook Ads. If You Click on the Three Dots on the Right Side and Click on “Why I Am Seeing This Ads” Option, We Will Get to Know Why This Ad is Being Shown to You.
3. Social Media Marketing (Organic + Paid)
Under Social Media Marketing, We Optimize Our Profiles on Our Social Media Platforms, Like Managing Our instagram Profile, Putting Proper Captions, Planning a Proper Calendar, Etc. All These Things Come Under Our Social Media Marketing. We Not Only Get Organic Traffic From Social Media, but We Can Also Get Paid Traffic by Running Ads, So We Can Get Both Organic and Paid Traffic From Social Media Marketing.
4. Content Marketing
Content Marketing is the Base of Digital Marketing Because if You Want to Do Anything in Digital Marketing, You Will Need Content. The Primary Base of Our Marketing is Content, That is Why It is Called Content Marketing. Our Content Can Be in the Form of a Blog, Video or Reel.
5. Email Marketing
Email marketing is the process of promoting a brand, product or service by directly contacting the customer via email.
You Might Have Noticed That Different Types of Emails Keep Coming to Your Gmail on a Regular Basis, This is Called Email Marketing. Nowadays Many Tools for Email Marketing Have Come Like Mailchimp, Sendinblue, Activecampaign’s Etc. Tools Are Available in the Market. After Setting Up Email Automation in These Tools, Emails Keep Getting Sent to Our Users Automatically.
6. Mobile Marketing
Under Mobile Marketing, Products and Services Are Promoted Directly Through Mobile Devices (Smartphones, Tablets Etc.). Its Purpose is to Reach Customers Anytime and Anywhere, Because Today Most People Use the Internet Through Mobile Only. Along With This, Mobile Marketing is Basically an App Based Marketing, Like if You Have an App and You Want to Promote It and Increase Its Installs, Then It Can Also Be Increased Both Through Organic and Paid Methods, This is Called Mobile Marketing.
7. Video Marketing
Video Marketing Promotes a Brand, Product or Service Using Video Content. Its Purpose is to Attract the Attention of Customers, Provide Information and Motivate Them to Make a Purchase or Take an Action. In Simple Words, Video Marketing Means Connecting With Customers Through Videos and Growing the Business. Like Youtube, Reels, Instagram, Youtube Shorts Etc.
8. Affiliate Marketing
Affiliate Marketing is a Performance-based Online Marketing Model in Which a Person (Affiliate) Promotes the Products/services of a Company or Brand Online and Gets a Commission When a Sale or Lead is Generated Through It. We Can Register as an Affiliate by Visiting Amazon’s Website and if Any Amazon Product is Sold Through Our Link, We Will Get a Commission. Affiliate Marketing Has Become Very Famous in Today’s Time.
9. Influencer Marketing
As We Mentioned Above in This Blog, Nowadays No Businessman Wants to Hire Big Stars, No One Wants to Pay Lakhs of Rupees to Big TV Stars or Film Stars. Nowadays Everyone Looks for a Person Who Has a Good Number of Followers on Social Media and Promotes Their Products and Services Through Him and Gives Him Commission. Nowadays There Are Companies That Make Contact Between Brands and Influencers.
Challenges in Digital Marketing
1. Constantly Evolving Technology/ Approaches/ New Platforms
There Are Many Challenges in the Digital Marketing Field as Its Technology, Approaches, Strategy, Algorithms of Platforms Etc. Constantly Keep Evolving and Changing. Now You Cannot Think That the Strategy or Approach That Worked for You a Year Ago Will Still Work Today. Nowadays Platforms Like Google, Facebook, Instagram Keep Changing Their Algorithms Frequently and We Have to Update SEO and Social Media Strategy Repeatedly.
2. High Competition
When Many People Are Already Running Ads on a Particular Product, Service or Keyword, Doing SEO and Trying to Reach the Same Audience We Want to Reach, Then It is Considered to Be High Competition. Even on Social Media, if There Are Already Many Brands Active in a Niche, Then It Becomes Difficult to Grow Organically There.
3. Not Proper Information
Nowadays Proper Information is Not Available on the Internet. For Example, if You Go on the Internet, You Will Not Find Much Content to Explain Digital Marketing Properly. There Are Only a Few Blogs and Channels That Actually Explain Digital Marketing to You. Some Blogs Start Telling Something Else While Explaining Digital Marketing. That is, There is a Lack of Proper Information on the Internet.
So Today in This Particular Blog We Learned What is Digital Marketing, What Are the Benefits of Digital Marketing, and Future Trends of Digital Marketing, and Components of Digital Marketing. Also, We Learned What Challenges Come in Digital Marketing. In the Upcoming Blogs, We Will Talk About Other Factors of Digital Marketing. So Stay Connected With Us.