What is Google Ads
Google Ads is an Online Advertising Platform Through Which Any Business or Marketer Can Promote Their Products or Services on Google Search Results, Youtube, and Other Partner Websites.
In Simple Words, When You Search for Any Keyword in Google, the Link That Appears at the Top or Bottom With “Ad, Google Ad, or Sponsored” Written on It is Shown Only Through Google Ads. That is, Google Ads is the Tool Through Which You Can Instantly Promote Your Business on Google and Its Partner Websites.
How do Google Ads Work
When We Are Platform Specific and Try to Understand How Our Ads Can Run Through This Platform, Then Mainly Two Things Come to Our Mind, First of All, Where Will the Ads Appear on the Platform on Which We Will Run Our Ads and How Will They Appear.
So When We Talk About Google Ads, When You Run Your Ads Through Google Ads Platform, Then It Basically Appears in Two Places.
1. Google Owned Network
2. Google Partner Network
1. Google Owned Network
Google Owned Network Means Those Spaces or Places on the Internet Which Are Owned by Google and Your Ads Are Appearing There, for Example Google SERP (Search Engine Result Page) is Google’s Property and Your Ad Appears Here, It Means That Your Ad is Appearing on Google Owned Network, Similarly if Your Ad Appears on Youtube, It Means That Your Ad is Appearing on Google Owned Network, Similarly if Your Ad Appears on Playstore Because Playstore is Also Google’s Property, Then We Can Easily So, You Can Say That Your Ad is Appearing on Play Store Means That Your Ad is Appearing on Google Owned Network or Google Owned Property.
2. Google Partner Network
When You Visit Different Websites, You Must Have Noticed That You See Many Google Ads Running but Those Websites Are Not Google’s Websites.
In the Above Image, You Can See That Semrush’s Ad is Running on a Website and if You Click on the Small “I” Button on the Right Side of the Ad Image, You Will Know That This Ad is Being Shown With the Help of Google Ads.
But You Will Notice That This Website is Not of Google, So How Can Google Ads Be Shown on Someone Else’s Website Because the Owner of This Website is Someone Else. So What Has Happened is That This Website Has Partnered With Google With the Help of Google Adsense. With the Help of Google Adsense, Advertisers Show Their Ads on Google Partners or Adsense Enabled Websites. And Google Gives Some Part of the Amount It Gets From Advertisers to These Publisher Websites or Website Owners Because They Are Showing Google Ads on Their Website. This is How Google’s Display Network Works or Google’s Partner Websites Work Like This.
To Join Google’s Partner Network, Websites Should Be Adsense Approved. If Your Website is Adsense Approved, Then Google Ads Will Appear on Your Website and Google Will Give Some Amount of Money to These Websites. Google Gives Some Part of the Amount That Advertisers Give to Google to Publishers.
“The Websites on Which Ads Are Displayed Are Called Publishers in Technical Terms.”
If You Have a Business or a Website and You Want Your Business to Grow Through Google Ads or You Want a Lot of Traffic to Come to Your Website and Generate More and More Leads, Then First You Have to Create Your Account on Google, So You Can Simply Go to the “Ads.google.com” Website and Create Your Account Using Your Gmail Id, This is Google’s Official Website.
Note That Technical Expertise is Required to Run Google Ads Because When You Run Google Ads, You Also Invest Your Funds and Pay Google for Running the Ads. So It is Important That Those Funds Are Managed Properly. If You Are a Beginner, Then Running Google Ads Can Be Very Difficult for You. You Should Know the Basics of Fundamentals, Only Then You Will Be Able to Run Ads in a Better Way.
When We Run Ads With the Help of Google Ads, the Setup of Complete Ads That We Do is Called a “Campaign”.
Google Ads Are Real Time Advertising Network
Types Of Google Ads
1. Search Ads
“Search Ads” is a Very Popular and Effective Type of Advertisement Under Google Ads. When a User Searches Something on Google by Typing a Keyword, These Ads Appear Above or Below the Search Results.
What Actually Happens is That When We Create Our Account in Google Ads or Setup a Campaign, We See a List of Many Keywords and We Select Our Keywords From Them and Bid on Them. This Means That Whenever a User Searches for Any of These Keywords in Google, He Will See Our Ad.
2. Display Ads
Display Ads Are Online Advertisements That Appear in the Form of Banners, Images, Videos, or Animations on a Website Page, Mobile App, or Social Media Platform. For Example, Banner Ads Appearing on the Top or Side of a Website, a Product Image Ad Appearing on a News Website, or a Video Ad Running Before or in the Middle of a Youtube Video, and a Small Ad Appearing at the Bottom in a Mobile App Are Examples of Display Ads.
3. Shopping Ads
Shopping Ads Are Basically for E-commerce Websites or D2C (Direct-to-consumer) Businesses. For Example, if You Search for Any Keyword Related to Shopping or E-commerce on Google, You Will Definitely See Shopping Ads. In Shopping Ads, the Customer Can Immediately See the Picture and Price of the Product Because People Click More After Seeing the Picture and Price and Only Those Users Click Who Are Interested in Buying. These Are Considered to Be the Most Effective Advertisements for E-commerce and D2c Businesses.
There Are Some Other Requirements to Run Shopping Ads. For Example, You Have to Create an Account on Google Merchant Center Which is Completely Free. You Have to Upload the Feed of Your Products on It. Google’s Shopping Ads Run With the Help of Your Product Feed.
4. App Install Ads
If You Have an Application and You Want to Increase Its Install Number, Then You Have the Option of Running App Install Ads. Let’s Understand This With an Example. Suppose if a Gaming Company Wants to Promote Its New Gaming App, Then It Will Run App Install Ads on Facebook or Google. And in That Ad, the App’s Logo, Screenshot, Rating and “Install Now” Button Will Be Visible.
5. Video Ads
You Must Have Noticed Many Times That When You Are Watching a Video on Youtube, Some Skippable Ads Appear at the Beginning and in the Middle of the Video. Those Are Video Ads.
We Can Also Run Skippable Ads on Different Audiences Depending on Website Visitors. We Can Run Them on Remarketing Audiences, Can Target Cold Audiences, if We Want to Do It on the Basis of Interest, We Can Do That Too. And if We Want to Specify Keywords, We Can Do That. In This Way, We Get Many Options in Google Ads.Video Ads Also Have Skippable, Non-skippable, Bumper Ads. In This Way, for Different Purposes, We Create Video Ads by Creating Scripts of Different Types and Then Run Them.
Conclusion
Hope You Have Understood What Google Ads Are and What Are Their Types and How They Are Run. One Important Thing is That You Should Know What Google Ads Are and You Should Understand That the Different Campaigns We Run Through Google Ads Should Be Able to Align Them According to Our Goals. You Should Have a Complete Strategy and Kpi (Key Performance Indicator) Before Running Google Ads. Because When You Are Running Google Ads, You Are Also Spending Some Amount of Money, So You Should Be Able to Do All This Analysis Whether You Are Making Some Profit by Investing This Money or Are Able to Build a Business or Not. In the Upcoming Blogs, We Will Talk About Some More Topics Related to Digital Marketing, So Stay Connected With Us. Thanks